Nobody can now doubt the continued growth that lies ahead for digital packaging. The global digital printing packaging market is estimated to reach $28 billion by 2024, growing at a CAGR of approximately 11% during 2018-2024, cites a recent Research and Markets report.
What can be easy to miss in all of this are the wider implications of digital. The label attached to an item is simply the last link in a long chain. When digital labeling is in place, whether at the batch or item level, it opens a whole new world of productivity gains at one end of the product journey, and a whole array of consumer interaction at the other end – and potentially even further to recycling or reuse.
An unmatched customer journey is one key benefit, and perhaps the most immediately visible. As the market shifts ever further in the direction of innovative solutions, keeping customers at the forefront of the market has to be a priority. Over the last 25 years, since operating our first ever digital press, we have been able to collaborate with customers on creating an increasingly wide range of solutions.
It quickly became apparent to us that we had an opportunity to develop new ideas with customers and partners from the ground up and transform far more than the consumer-facing packaging. With more than 60 presses now in use, and a fully equipped graphics arm (All4Graphics), we are now able to execute a project starting at any stage from ideation onwards. Above all, we can quickly predict and respond to trends, and even participate to create the starting point of what will become new trends.
Digital is far more than marketing and promotion, as pointed out by Economic Computation and Economic Cybernetics Studies and Research ꝉ: “…the discovery of the item-level tagging brought significant benefits to the retail industry, from the manufacturing stage, the logistics, to the shop floor presence and until the product is bought by a client, sometimes even for after sale warranty.” This research paper goes on to present “arguments in favor of RFID implementation at an item level to all actors across the supply chain…it can represent a starting point for every professional intending to improve its retail business.”
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