The Oncology Country Brand Manager is responsible for owning a specific therapeutic area (TA) and the brand strategy for the brands that are involve in it. Key TAs in our Porfolio today are Colon, Lung, Prostate, Hemato and new indications and brands in pipeline align not only with these TAs but also new ones.

This role will be accountable for the development and execution of the Brand Plan, working together with medical and access as main partners for the Business; as well as manage the strategic alignment with the Regional LATAM Team.

RESPONSIBILITIES

The responsibilities of the Oncology Country Brand Manager are as follows:

Brand Plan development & brand strategies execution, that meet local market needs and results

Drive best-in-class pre-launch/launch activities for any new indication or product in the designated portfolio

Collaborate with cross-functional teams, including Access and Commercial, Medical, Corporate Affairs, Regulatory Affairs, Legal & Compliance, Supply, to secure alignment on marketing and commercial strategies

Partner and collaborate with the Regional Therapeutic Area Lead (RTAL) Conduct comprehensive pricing analysis and monitoring, utilizing data to identify pricing trends, competitive positioning, and opportunities for optimization

Strategic budget management and execution

P&L accountable for brand

Own the forecast elaboration and follow-up, utilizing data-driven demand planning and sales and operations planning (S&OP) techniques to ensure adequate supply management of the portfolio

Define key performance indicators (KPIs) to track and measure brand performance, following a growth mindset

Monitor sales performance using relevant metrics and data analysis tools, identify gaps and put in place accurate plan of actions

Support the acceleration of new capabilities, including digital and onmi-channel marketing, by leveraging data analytics to measure the effectiveness of these initiatives

Implement data management practices to capture and analyze field insights, transforming them into actionable plans to engage with healthcare professionals (HCPs)

Strategy & Innovation

• Good knowledge of the designated therapeutic area under his/her responsibility.

• Understand environmental and competitive landscape.

• Development and implementation of local strategic and tactical omnichannel plans based on customer insights, competitive and environmental analysis, aligned across key stakeholders.

• Drive KOL development and advocacy in accordance with Pfizer policies.

• Lead the development of promotional materials, following the executional processes of COLAB model.

• Ensure high standards of Compliance norms, policies and procedures.

ORGANIZATIONAL RELATIONSHIPS

Mission-critical Collaborators:

• Medical

• Access & Commercial

• Regional Team

External Relationships and Vendor Oversight

• Scientific Societies

• Patients Associations

• Testing Vendors

• CAEME

Others:

• Corporate Affairs

• Legal & Compliance

• Regulatory Affairs

• Supply

RESOURCES MANAGED  

Financial Accountability

• P&L Accountability

• Accountable for the planning, spending, and controlling local DME for areas of responsibility. Demonstrate compliant use of financial systems and processes.

• Allocates DME based on business potential and BU priorities.

• Ownership of forecasting approach for operating plan and LE submissions.

EDUCATION AND EXPERIENCE

• Bachelor´s Degree in Business Administration, Accounting, Economics, Pharmaceutics, Marketing, Medicine, or other relevant.

• Fluency in Business English (advanced level)

• Minimum of 5 years of pharmaceutical experience in marketing or a relevant function.

• Broad knowledge and experience of the Argentine healthcare and pharmaceutical environment.

• More than two years of experience in comparable role preferred.

• Previous experience in the designated therapeutic area (Oncology) will be preferred. 

TECHNICAL SKILLS REQUIREMENTS

• Strong leadership and teamwork skills.

• Ability to influence and inspire across stakeholders in a matrix organization.

• Strategic and analytic thinking.

• Innovative mindset.

• Self-awareness and emotional intelligence. Open to feedback and agile learner.

• Strong Communication and Presentation Skills in both Spanish and English. 

• Business finance acumen.

• Data analysis, interpretation, and communication to develop customer insights and action plans.

• Managing complexity across brands.

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer

Work Location Assignment: Flexible

EEO (Equal Employment Opportunity) & Employment Eligibility 

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.