HCP and consumers strategy Lead, Combo and Flu
Job Description
Why Patients Need You
All over the world, Pfizer colleagues work together to positively impact health for everyone, everywhere. Our colleagues can grow and develop a career that offers both individual and company success; be part of an ownership culture that values diversity and where all colleagues are energized and engaged; and can impact the health and lives of millions of people. Pfizer, a global leader in the biopharmaceutical industry, is continuously seeking top talent who are inspired by our purpose to innovate to bring therapies to patients that significantly improve their lives.
As the respiratory seasonal vaccines market continues to grow and evolve, Combos are expected to act as a growth driver to this market. Reporting to the Global Combo/ Influenza Lead, this role represents a great opportunity to work in a fast-paced environment and create the branding platform and other core marketing deliverables across HCP, Consumer, and other stakeholders.
What You Will Achieve
Reporting to the Global Combo/ Influenza Lead, this Global Marketing role is designed as a broad and flexible marketing position. This space is fast paced, and the environment is dynamic, which will require from the individual selected to take on a variety of projects and opportunities.
The role requires a high flexibility, ability to drive change and deal with uncertainty, proven experience in delivering creative approaches to solve issues, out-of-the-box thinking, and track-record of working Globally with high expectations.
How You Will Achieve It
Serve as the point of accountability and lead for the global marketing strategy and promotional approach for Flu/ Combo.
Market and customer Insights generation.
Develops/refines HCPs, consumers and and customer segmentation; generates insights and defines implications to build the foundation for a differentiated core message platform to be used in future HCP/customer unbranded and branded activation strategies and campaigns.
Coordinate with insights team for analytic approach, insights generation and incorporating inputs into concept development.
Brand Platform Development – core message platforms and campaigns (HCP and Consumer).
Develop a compliant, strong, differentiated branded and unbranded messaging platform, core global HCP promotional resources, and unbranded patient activation resources in a highly complex market Maps out consumers journey and pathways by market architypes, developing product value proposition to enable broad patient access in the post-pandemic period.
Ensures global brand platform is developed and adapted to incorporate TPPs evolution and product life cycle opportunities including product enhancements, and new future formulations.
Leads efforts to develop field force training platform and content in close coordination with the training team Glocal and cross-functional team leadership.
Actively partner with Global Adult marketing team and asset teams to leverage learnings, best practices for global campaign development, rollouts and Agency management.
Lead global agency scope of work to develop messages and concepts in close coordination with COs and US counterparts.
Partner with CMO in innovation and experimentation efforts
Manage agency performance, budget, launch milestone tracking in relation to brand platform development.
Qualifications
BA/BS degree required.
Advanced degree preferred
15+ years of pharmaceutical industry experience in marketing, strategy, new product launch.
Vaccine experience is preferred
Prior experience with global or in market product launch and execution
Strategic cross functional leadership experience including in market experience and above country/regional scope
Experience collaborating with cross-functional teams involving Medical Affairs, PHI, Legal, Regulatory, Corporate Affairs and Regions/Countries
Ability to focus in a fast-paced, dynamic environment and support the team through key strategic decisions
Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term Flu vaccine vision
Ability to uncover insights, synthesize and evaluate information, draw conclusions, and make recommendations.
Demonstrated understanding of the operational complexities required to execute against Launch Readiness in a highly competitive market
Must be mature, self-driven, have exceptional learning agility and a high degree of comfort with ambiguity and complexity. Track record of pushing boundaries and not accepting status quo.
Be a team player, results-driven, and focused on Pfizer values
Experience interacting with external stakeholders and building relationships
Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations.
Demonstrated matrixed leadership:
Builds broad accountability, trusts and empowers and adapts own style to fit needs of the situation and individual.
Encourages experimentation through testing, learning, adapting and iterating to improve outcomes. Insists upon sharing and cross-pollination of ideas.
Engages easily across all levels, actions demonstrate that he/she seeks out and values diverse perspectives, and withholds own judgement to create open environment.
Gives real time feedback and practices straight talk.
Understands role/ position in the wider context; involves colleagues to set joint goals and share lessons learned.
Other Job Details:
Last Date to Apply: August 7, 2024.
Geography includes: USA - NY & Global Pfizer Any Site.
Eligible for Relocation Package - NO.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
