ROLE SUMMARY

The Content & Channel Specialist acting as an advisor to markets on how to design, produce and distribute content for different channels, and building capabilities among the organization to develop omni-channel marketing skills.

The Content & Channel Specialist leads Omni-channel Agile Marketing Campaign initiatives so that marketing team can deliver campaigns effectively and efficiently with continuous PDCA cycle.

This role works cross-functionally to achieve a highly impactful omni-channel marketing with emphasis on data-driven decision making and agile way of working.

Under the new contents creation model, they will guide the brand managers and the existing multiple advertising agencies, which have expertise in specific therapeutic areas and Pfizer products, to create contents fully aligning with Pfizer’s omnichannel strategies and fulfilling the quality requirements. For this purpose, they will establish an integrated operating model based on the global operating model, including rapid and efficient contents creation processes, omnichannel analysis based on the defined omnichannel strategy, and the governance. Additionally, they will facilitate communications with related internal / external stakeholders, collaborate with the PHE lead to define the omnichannel strategy, and work to internalize the omnichannel analysis capabilities into Pfizer in the longer term.

ROLE RESPONSIBILITIES

Establishment of the omni-channel marketing and contents creation operating model in Japan:

• Align with the global team, understand the global standardized strategy and operating model, identification of the needs of the Japan brand teams, and define omnichannel strategy and contents creation operating model customized to Japan, together with a newly contracted supporting vendor

• Define and implement global standardized omnichannel strategy

• Define digital marketing PDCA processes

• Maximize reuse of the contents created by the global brand teams

• Define governance of the contents creation operating model in Japan and one between global and Japan

• Expand established operating model, defining, reporting and tracking KPIs to localize the global operating model

• Refine the operating model in order to extend the operating model for all products based on the insights from the pilot and define additional Japan specific processes and KPIs where the global operating model cannot cover

• Manage the omni-channel marketing and contents creation operating model in Japan:

• Develop a holistic omni-channel strategic plan considering customer experience together with Country Brand Leads and translate strategy and tactics into yearly content plan

• Lead the newly contracted supporting vendor to define and manage the contents creation operating model

• Facilitate communication among internal / external stakeholders and plays a role of hub in the contents creation operating model

• Provides a consistent “One Pfizer” approach to deliver cutting-edge channel orchestration and content development best practice (e.g., Channel support, analytics and utilization of SEO/SEM, content format and delivery to meet local customer needs, rapid iteration of content with customers using A/B testing)

• Conduct omnichannel data analysis to realize the brand strategies

• Understand existing internal / external data

• Define KPIs within the internal / external data according to the brand strategies and customer journey

• Propose optimal contents and channels to the brand teams

• Develops omni-channel best-practices & trainings to create/enhance agile, omni-channel content creation capabilities and actively brings to them to markets in collaboration with global and regional functions

• Provides customized and tailored support and guidance internal marketing for the new operating model and advise brand teams on how to design, produce and distribute contents for different channels according to the omnichannel analyses

• Educate existing content agencies for the new operating model and industry regulations / guidelines. Make sure they comply with regulations / guidelines and achieve quality requirements

• Develop talents to internalize the omnichannel analysis capabilities established by the supporting vendor into Pfizer together with the Advanced Analytics

• Appropriately allocate and manage budgets and resources

QUALIFICATIONS

Behavioral Skills

• Realize Pfizer Culture (Ownership Behaviors / Patients Centric / WSE and DEI / Speak up) through strong leadership

• Facilitate communication among internal / external stakeholders

• Manage day to day responsibility of related team members, internal stakeholders and vendors through appropriate coaching

• Acts with Integrity

Technical Skills

• Cross functional project management

• Demonstrate strategic thinking and initiative

• Resource management

• Negotiation with internal/external stakeholders

• Understanding of data analytics and basic Excel skills

• Scrum Master certification

Experience

• Expertise with data, tools and vendors related to digital / omni-channel

• 10-20 years professional experience

• Pharmaceutical experience

Education / Certification

• Bachelor’s degree or higher

  Language

• Fluent Japanese (oral / writing)

• Business level English (oral / writing)

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.